I know this is an important step for every game developer, So first you should organize your ideas. Designing a character for your game can be a fun and creative process. Here are the following steps that can help you to get started.
1- Define the purpose for your character: what is the character role in the game? is it a hero, villain, or a supporting character? and make it to fit into the game story.
2- Choose the them: Decide the style of your game. is it historical?, fantasy or something else?
3- Sketch idea: in this step start with rough sketches and don't worry about details in this step just focus on the shapes and general character.
4- Think about the character personality. Are they serious, funny, mysterious, or adventurous?
5- Think about the skills: If your character has special skills in the game, add these elements into the design. For example, if they are a magic user, they might have magical symbols or glowing features.
6- Look at other games, movies, books, or art for inspiration to have ideas about the character design.
7- Consider the Environment: Think about the world your character. The environment can influence their clothing, accessories, and overall appearance.
8- Color Scheme: Choose a color scheme that complements the overall aesthetic of your game.
9- Develop a turnaround for your character, showing them from different angles. This will help ensure consistency in the design.